Halie Won

Halie Won is a graphic designer based in New York and Seoul. Currently, she is pursuing a BFA in Design at the School of Visual Arts. She was previously an intern at the Type Directors Club in New York.
La Delice Pastry Shop
Personal Project, Identity Design, 2024

La Delice Pastry Shop is located at 372 3rd Ave, New York, NY. It is known for its long history since 1935, where George, from Greece, has owned the shop. To modernize the shop, I researched Greek traditions and New York subway signage tiles to develop a refreshed visual identity that bridges its Greek heritage with the urban character of New York.