Halie Won

Halie Won is a graphic designer based in New York and Seoul. Currently, she is pursuing a BFA in Design at the School of Visual Arts. She was previously an intern at the Type Directors Club in New York.
her: Poster & Publication
Personal Project, Lettering & Book Design, 2024

Set in a near future where a man falls in love with an AI, her, directed by Spike Jonze, explores connection, loneliness, and technology’s role in relationships – imagined as life in 2025. The handwritten cursive “her” reflects humanness, while the intersecting graphic lines reflect AI’s constant data processing in its attempt to understand human emotion. The design mirrors the film’s blend of emotional and artificial depth.
Minuscule Type Specimen
Personal Project, Book Design, 2025

Inspired by ophthalmologist Émile Javal’s theory of compact prints, Minuscule is a typeface by Thomas Huot-Marchand designed for extremely small point sizes. To reflect its scale, I created a miniature type specimen centered around postage stamps – small, functional, and commemorative. As the point size decreases, the book explores shifts in legibility, ending with tearable stamps and a stamp-shaped magnifying glass.
Pleats Please SS24 Lookbook
Personal Project, Print Design, 2025

The lookbook is designed to promote Issey Miyake’s Pleats Please SS24 collection. Inspired by the brand’s iconic pleated garments, the format incorporates the “Miura” fold, which is a geometric folding technique that expands and collapses without losing its structure. The design highlights the relationship between form, function, and fashion.

GLISS Alternative Rock Festival
Personal Project, Identity Design, 2025

GLISS is an alternative rock festival in London named after “glissando,” a music theory term for a smooth slide between notes. The identity is inspired by slit scan photography, using stretched, fragmented forms to evoke motion and distortion. The result is an immersive visual system that mirrors the raw energy and emotional undercurrents of alternative rock.
Air – Moon Safari 30th Anniversary Edition Vinyl
Personal Project, Lettering & Packaging Design, 2025

Air, a French electronic duo, is known for atmospheric lounge, pop, and ambient music. To mark the 30th anniversary of their debut album Moon Safari, I designed a gatefold vinyl packaging that features a paper-engineered surprise and custom “AIR” letterings inspired by sound waves.
La Delice Pastry Shop
Personal Project, Identity Design, 2024

La Delice Pastry Shop is located at 372 3rd Ave, New York, NY. It is known for its long history since 1935, where George, from Greece, has owned the shop. To modernize the shop, I researched Greek traditions and New York subway signage tiles to develop a refreshed visual identity that bridges its Greek heritage with the urban character of New York.